Faisal Muhammad

Content Writer

I wrote impactful campaigns and contents.

  • Copywriting/content writing
  • SEO
  • Digital Marketing
  • Social Media Management
  • Digital Advertising
  • WordPress (CMS)
  • Communication

Content Writer with 1 year of experience working in the technology industry and non-governmental organizations. Successfully authored 90+ fundraising campaigns that collectively raised over Rp2,600,000,000+ as a Content Writer for the Insan Bumi Mandiri Foundation. Have attended a digital marketing bootcamp for 3 months to learn digital marketing in more depth. Skilled in content writing/copywriting, SEO, and digital marketing.

Work Experience

    Feb 2023 - Oct 2023

    Content Writer • Insan Bumi Mandiri

    As a high-impact Content Writer, I spearheaded the digital fundraising efforts by crafting over 90 compelling campaigns that successfully secured more than Rp2.6 billion in donations. I effectively managed the brand's public narrative by authoring 15+ press releases and 30+ comprehensive blog articles on diverse topics including health and community empowerment. Additionally, I drove audience engagement through the creation of 80+ dynamic social media assets for Instagram and TikTok, ranging from educational carousels to broadly reach reels.

      Content writingCopywritingCampaign writingSocial media management
    Dec 2021 - Mar 2022

    Content Writer Intern • DoCheck Bagi Indonesia

    In this role, I served as a core contributor to the platform’s content ecosystem, producing 40+ productivity-focused blog articles and 10+ Twitter threads. I was responsible for the strategic development of monthly content calendars across Instagram, Twitter, and the company blog to ensure consistent brand messaging. Furthermore, I expanded the brand's reach by contributing as a featured writer for the monthly digital publication, DoZine.

      Content writingCopywritingContent planningSEO
    Jan 2020 - Feb 2020

    B Radio Assistant Producer Intern • Ardan Group

    I played a dual role in creative production and market research, notably crafting over 5 engaging broadcast scripts for the FlyOver program that balanced advertiser needs with listener entertainment. My analytical contributions included conducting a comprehensive telesurvey where I gathered data from 70+ respondents to identify radio listener trends and product preferences. I also ensured seamless daily operations by writing news and traffic reports and preparing interview for guest segments.

      Radio scriptwritingSruvey
    Jul 2019 - Sep 2019

    Field Researcher Intern • Lembaga Ilmu Pengetahuan Indonesia (LIPI)

    Serving as a dedicated Research Assistant, I managed the full lifecycle of data collection and analysis for the LIPI bio-toilet project at Babakan Sinyar Public Elementary School. I developed structured research plans tailored to specific subject profiles and executed data analysis to evaluate project efficacy. My work culminated in professional presentations where I delivered key findings and data insights directly to LIPI’s senior researchers.

      Data collectingResearch planning

Projects

    2020

    I-Pod (Communication Science Student Association of Padjadjaran University's podcast)

    During the COVID-19 pandemic, I successfully launched and managed the production of I-Pod, navigating significant environmental constraints to release three high-quality episodes, including a strategic guest collaboration. I oversaw the end-to-end technical distribution of the series, ensuring its availability across multiple digital streaming platforms, including Spotify, to maximize listener reach. My work on this project demonstrated high levels of adaptability and digital literacy during a period of global transition.

      Project managementAudio editingDigital publishingContent producing
    2019

    Ilkom Mengajar II (Communication Science Student Association of Padjadjaran University’s educational work program)

    I spearheaded the development of a specialized educational program by formulating tailored topics, concepts, and interactive learning methods specifically designed for elementary school students. I successfully translated complex subject matter regarding bullying into fun, digestible materials that were easily understood by the young participants. Through dynamic facilitation, I maintained high levels of student engagement and ensured active participation throughout the learning sessions.

      Project managementTeaching

Certifications

Education

View full resume

Selected Works

Social Media Contents

During my time as a Content Writer for The Insan Bumi Mandiri Foundation, I authored 38 Social Media Contents that successfully generated 297,644 impressions, 284,237 reach, 362 new followers, 22,296 likes, 225 comments, 701 shares, and 506 saves.

Fundraising Campaigns

I managed to raise Rp2,670,347,756 in total from 99 fundraising campaigns that I wrote over 9 months. Click here to view the list of my fundraising campaigns and their details.

Articles

Press Releases

  • Cerita Insan Bumi Mandiri Inspirasi Highscope Indonesia Bantu Anak Pedalaman

    Cerita Insan Bumi Mandiri Inspirasi Highscope Indonesia Bantu Anak Pedalaman

    Published on:

  • Hadir di #SeKODlah, CEO Insan Bumi Mandiri Bagikan Perjalanannya Menjadi Pemimpin Muda

    Hadir di #SeKODlah, CEO Insan Bumi Mandiri Bagikan Perjalanannya Menjadi Pemimpin Muda

    Published on:

  • Insan Bumi Mandiri dan Forest Interactive Kembangkan Talenta Muda Digital

    Insan Bumi Mandiri dan Forest Interactive Kembangkan Talenta Muda Digital

    Published on:

  • Insan Bumi Mandiri Raih Penghargaan dalam PR Indonesia Award 2023

    Insan Bumi Mandiri Raih Penghargaan dalam PR Indonesia Award 2023

    Published on:

  • Tenun.in, Program CSR PT SMI bersama Insan Bumi Mandiri Raih CSR Campaign of the Year di Ajang PRIA 2023

    Tenun.in, Program CSR PT SMI bersama Insan Bumi Mandiri Raih CSR Campaign of the Year di Ajang PRIA 2023

    Published on:

    • View more

Radio Scripts

View radio script archives